GMX / Luminex, based in Germany, were looking for an innovative way to promote itself at a beer festival..

Setting up a promotion to promote beer brands at a beer festival, visitors sent a text message to txt.biz and in return received a text message back entitling them to exchange this for a free bottle of beer.

Using txt.biz' unique competition entry options, entrants were limited to one beer per person. The promotion was a success, and not only saw txt.biz being used for the first time in Germany, but also proved it's success for multi-lingual capabilities.

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