Events 22 are the company behind the successful motorbike events that take place in the Odyssey and this year, they wanted to get more in touch with their audience not just for communication but also for marketing purposes.

Using a simple competition set up within minutes, different keywords were used on different marketing material to enable the team to see what methods work best depending on the volume of messages received.

For example "SUPERCROSS" was displayed on a banner outside the venue for a month, whilst "ODYSSEYSX" was used on posters and flyers.

The results spoke for themselves, enabling Events 22 to see how to effectively market future events the right audience.

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