Down Royal each year holds it's successful Festival of Racing and recently wanted to branch out from traditional race-card competitions by way of using mobile technology.

Visitors to the course were given the opportunity to receive expert tips on the days racing from an expert tipster which were entered into the txt.biz system on the morning of the race.

As people responded to the adverts in the racecard and flyers, the tips were instantly sent back to the mobile phones much to the delight of the people who were looking for a good horse to gamble on.

A highly successful promotion that looks set to be run again in the future.

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